CSR: only little impact on purchase decision

Autor: Stefan Mark, erstellt: 13.09.09

Good quality in place of good conscience? Despite intensive discussion about sustainability, 80 per cent of the German citizen name quality and price as the most crucial criteria when it comes to purchasing. Only one out of ten pays attention to the company responsibility towards society and environment. This is one of the results of a recent survey carried out by
Toluna QuickSurveys interviewing 1.000 citizens in Germany.
According to the survey social and ecological criteria play only a minor role for the vast majority when it comes to purchasing. Every second respondent approves social commitment, but is unimpressed within his own purchase decision. Remarkable 10 per cent of the respondents even consider Corporate Social Responsibility (CSR) as questionable in general, because they have the impression that companies only want to adorn themselves. With regard to CRS, the biggest role is played by food (57 per cent), clothing (46 per cent) and health (46 per cent).

Source: Toluna QuickSurveys

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