03.11.2010 15:11 by Stefan Mark
Despite intensive discussion about sustainability, 80 per cent of the German citizen name quality and price as the most crucial criteria when it comes to purchasing. Only one out of ten pays attention to the company responsibility towards society and environment. This is one of the results of a recent survey carried out by Toluna QuickSurveys interviewing 1.000 citizens in Germany.
30.09.2010 15:09 by Stefan Mark
In the battle for customers, companies focus on sustainability and play the green card. For obvious reasons: Whether Corporate Social Responsibilty or sustainability, sustainable engagement is no trend which must be neglected.
