Egypt gets mobile
Ansatz
Concept: Advertising in Buses and tramways in Zurich, Basel and Bern.
Input
Agency support: consulting, contacts, coordination total investment CHF 40‘000.– (incl. production).
Output
Presence on tramways in Basel (150 posters), on five Buses in Zurich and tramways in Bern (200 posters) during three months. Daily contact chances: 225’000.