November 2010

03.11.2010 16:11 by Stefan Mark

CSR: only little impact on purchase decision

Despite intensive discussion about sustainability, 80 per cent of the German citizen name quality and price as the most crucial criteria when it comes to purchasing. Only one out of ten pays attention to the company responsibility towards society and environment. This is one of the results of a recent survey carried out by  Toluna QuickSurveys interviewing 1.000 citizens in Germany.

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